Influyo
2024
Bachelor's Thesis
Digital
Visual Identity
Naming
A digital kit for the autonomous development of emotional skills in art and design students.
Brief
The project aimed to enhance the emotional competencies of art and design students. Intense emotions—such as stress, anxiety, and frustration—significantly impact students' well-being and academic performance. A primary challenge was to useful information and techniques in an engaging and accessible manner, catering to a diverse student audience that varies in gender, age, and personal experiences.
Solution
A digital platform was developed to promote self-awareness and emotional self-management. The design process was iterative, emphasizing accessibility and engagement by breaking content into small, easily digestible fragments, complemented by illustrations that aid interpretation and captivate users. This project aimed to foster an exploratory approach, encouraging students to delve into their emotions without the pressure of rapidly achieving emotional well-being.
Emotional ID process
Identifying emotions is key to enhancing students' self-awareness. The emotional ID process was developed to make this process more approachable. The Plutchnik emotional model is used as inspiration, defining emotions through two variables:
- Color — to identify the type of emotion.
- Size — to express emotional intensity.
This system makes it easier for users to identify their emotional state. Additionally, it also contributes to developing students' emotional vocabulary.
Content categorization:
Reflect, face, project
The resources on the platform are organized into three categories, which students can explore freely or through structured pathways:
- Reflect — Introspection techniques, understanding emotions.
- Face — Action techniques, managing emotions.
- Project — Planning techniques, setting concrete goals for the future.
Launch campaign
To ensure that students were aware of and used the platform, a launch campaign was designed that included the delivery of a physical starter kit to each student. This kit included:
- Supporting material — Allowing the user to write manually.
- Educational cards — Introducing students to the emotional ID system.
- Merchandising — Increasing brand presence in the school.
